Google's New "Ad Blocker" is Quite Shady

This is just gross. Apple a couple years ago began allowing for ad blockers to be integrated into Safari on iOS and is now disabling the auto playing of ads plus trying harder than ever to remove tracking data so you can browse the web safely. Google on the other hand, seems to be doing the same by implementing an ad blocker but it's purely for their advantage. Letting in ads for themselves and getting a cut of the deal. One of the reasons I love Apple is that they put the user's privacy first and will fight for that protection.

“What ads would get blocked? The ones not sold by Google, for the most part.

The Chrome ad blocker would stop ads that provide a “frustrating experience,” according to Google’s blog post announcing the change. The ads blocked would match the standards produced by the Coalition for Better Ads, an ostensibly third-party group. For sure, the ads that would get blocked are intrusive: auto-players with sound, countdown ads that make you wait 10 seconds to get to the site, large “sticky” ads that remain constant even when you scroll down the page.

But who’s part of the Coalition for Better Ads? Google, for one, as well as Facebook. Those two companies accounted for 99 percent of all digital ad revenue growth in the United States last year, and 77 percent of gross ad spending. As Mark Patterson of Fordham University explained, the Coalition for Better Ads is “a cartel orchestrated by Google.”

“There’s more to the story, however. The real goal for Google appears to be not just blocking ads sold by other digital suppliers besides Google, but to undermine third-party ad blockers, which stop Google ads along with everyone else’s.”

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